TGGD #8: Amber MacArthur talks Personal Brand

We're thrilled to have Amber MacArthur, aka Amber Mac as our guest speaker at Toronto Girl Geek Dinner #8 on October 29, 2008.

Amber is a new media journalist and web strategist. She creates and co-hosts a video podcast called commandN and co-hosts net@nite. She also works for Toronto's CP24 as New Media Specialist. Learn more about Amber.

The theme for Amber's talk is how to build (and maintain) your personal brand.


Over a decade ago, Tom Peters wrote:

It's a new brand world.


That cross-trainer you're wearing -- one look at the distinctive swoosh on the side tells everyone who's got you branded. That coffee travel mug you're carrying -- ah, you're a Starbucks woman! Your T-shirt with the distinctive Champion "C" on the sleeve, the blue jeans with the prominent Levi's rivets, the watch with the hey-this-certifies-I-made-it icon on the face, your fountain pen with the maker's symbol crafted into the end ...


You're branded, branded, branded, branded.


It's time for me -- and you -- to take a lesson from the big brands, a lesson that's true for anyone who's interested in what it takes to stand out and prosper in the new world of work.


Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.

To get the conversation started, Amber will share her experiences, insights and the tools she uses to manager her own personal brand.


We're heading back to Fionn MacCool's, a pub at University and Adelaide. The good folks there take good care of us! We'll kick off with drinks and some nosh (cash and carry) at 7:00 p.m. and ask Amber to start her talk around 7:30 p.m.

You guys know how this works. Cruise on over to the Toronto Girl Geek Dinner wiki to sign up to participate on October 29. Don't forget to hit up our Facebook Group, give us some love on your blogs, post some tweets on Twitter and help us get the word out about our event on October 29.